Author: Cognisess Admin

Cognisess’ Chief Scientific Officer, Dr Boris Altemeyer answers three key questions addressing what companies who are thinking about embracing People Analytics need to consider. The insight was based on our recent case study project with hotel giant IHG. Why should...

Cognisess’ Chief Scientific Officer, Dr Boris Altemeyer, explores the opportunities and challenges for businesses looking towards people analytics as a driver for HR transformation. He uses added insight from our recent case study with hotel giant IHG who recently applied...

Amongst marketing colleagues throughout any sector of business, it is inconceivable that customers would not have their fingerprints and footprints of their data analysed to the nth degree to better understand their value, buying behaviours, patterns of consumption and preferences.

Every one of us carries a degree of unconscious bias. This is informed by our personal experiences, stereotypes and cultural context. Ultimately these inherent biases can impact decision-making in the hiring process.