Virtual meeting platforms vs video interview tools: which is the best solution for you?

a virtual meeting platform

We live in a world where more and more companies are shifting their hiring processes online. 

To protect candidates and recruiters during this time, many companies are choosing to conduct their interviews virtually. But with so many different platforms, which one is the best for you? Some companies choose a virtual meeting platform such as Zoom, whilst others opt for a video interview tool. In this blog, we will discuss which one is the best solution for your organisation.  

Connection problems or pre-recorded answers

When you’re interviewing through a virtual meeting platform, Wi-Fi connection problems may affect the interview. This is frustrating for candidates, and it may affect the quality of their answers. They may be the best candidate for the job, but due to these issues the interviewer can’t properly assess them. Additionally, if the assessor is having connection problems, it can affect the candidate’s interview experience and their perception of the company. 

The Cognisess’ virtual video interview tool allows candidates to pre-record their answers. This will enable them to fully communicate their experience and expertise without lagging or breaking up. The assessor can also review their answers multiple times. On some virtual meeting platforms you can record your meeting. However, the quality may be affected if you did have connection problems in the session. Additionally, because it records the full discussion (not individual answers like on Cognisess Pro) you may spend a lot of time trying to find a particular section of the video. This time could be more valuably spent elsewhere. 

Extra tools to enhance your recruitment process

Our virtual interviewing tool not only helps you interview candidates efficiently, but also has an optional feature to enhance your decision making. 

Our DeepLearnTM  Video Analysis tool detects a candidate’s true emotion, instead of what they may like to present to an interview panel. This tool is particularly beneficial for sales positions where first impressions and body language is essential. Our Computer Vision technology can analyse from 27+ points on the face, searching for emotions such as positivity alongside other attributes relevant to the job frame by frame.  As a result, a business can identify top talent from their entire applicant pool. This feature is not present on virtual meeting platforms.

How can you reduce bias virtually? 

Every one of us carries a degree of unconscious bias. It’s the way our brains make quick judgements about people and situations without us even registering it. This is informed by our personal experiences, stereotypes and cultural context. Ultimately these inherent biases can impact decision-making in the hiring process. This can affect not only face to face interviews, but virtual interviews too. 

Being unconsciously biased is an inherent part of being human – even if we try to avoid it or correct ourselves. Once we realise we can be prone to unconscious bias despite our best efforts, we should be turning to AI as a helpful tool to help keep us compliant and open up the recruitment process. Applying our video analysis tool will generate objective data that can support better decision making. 

Learn more about biases here. 

An all in one platform 

If you choose a video interview tool that also has an inbuilt ATS and assessments like Cognisess Pro, you can conduct the whole recruitment process in one place. No need to remember numerous passwords or open multiple tabs on your computer. This is convenient as you can track the entire candidate journey and review their progress at each stage of the process to make an informed decision.


Virtual meeting platforms and video interview tools will both allow you to interview your candidates. However, video interview tools have added features that can enhance the hiring process by reducing bias, avoid connection problems and allow you to organise your whole recruitment process in one place. All these features can be found on Cognisess Pro. If you would like to explore these features for your virtual hiring process, book a demo with us.

Why virtual recruitment platforms are every company’s secret weapon right now

men looking at a virtual recruitment platform

The coronavirus has changed the way we work. But what is the best way to keep your recruitment process moving whilst ensuring you are still hiring the best candidates? 

At Cognisess we have spent a number of years building the best virtual recruitment platform possible. In fact, we have recently won an award for it. Below we explore how you can move your recruitment process online whilst also looking after your employees.

All of the tools featured in this blog exist on one platform, Cognisess Pro, which means you can do everything on one programme. There is no need to switch to another software to review a candidate’s results after sending out an employee feedback survey. Cognisess Pro can also be accessed anytime and anywhere, meaning your employees and applicants can access it from home. This allows them to give you feedback or apply for a job wherever they feel most comfortable during this time. 

Accurate and Engaging Online Assessments  

online recruitment assessment

Perhaps an assessment centre day may not be suitable or possible right now. Moving an assessment centre online has many benefits. It saves money and it can be completed any time or anywhere. This makes it more accessible to candidates who may have not been able to attend in person due to distance or money. 

Our award-winning online assessment tool has over 60 scientifically-backed games that are tailored to test the attributes that are important to the role you’re recruiting for. From emotional intelligence to mental arithmetic. Candidates typically find our assessments engaging and interesting, making your application process stand out. You can assign the assessments instantly to as many candidates as you want.  

Read about how IHG was able to eliminate the second day of their assessment centre due to our accurate assessments. This resulted in a 50% reduction in assessment centre time and cost.

Online interviews 

Currently, you may not feel safe meeting potential hires in person. Using an online video interview tool is a great replacement solution. It’s also a popular one too, according to the recruitment company Walters People, 67% of companies are now using video interviews to hire workers. 

Finding the right online video tool is important. Our virtual interviewing tool not only helps you interview candidates easily, but also has an optional feature to enhance your decision making. 

Our DeepLearnTM  Video Analysis tool detects a candidate’s true emotion, instead of what they may like to present to an interview panel. This tool is particularly beneficial for sales positions where first impressions and body language is important. Our Computer Vision technology can analyse from 27+ points on the face, searching for emotions such as positivity alongside other attributes relevant to the job frame by frame.  As a result, a business can identify top talent from their entire applicant pool and keep the recruitment process moving. 

Supporting employees 

This is a difficult time for many and some employees may feel disconnected from the company if they are working remotely. Our platform’s not only designed to recruit the best talent, but also support your employees. We have several surveys designed to help you understand your people including:

  • Employer response to COVID-19. This template is for employees and relates to Covid-19 and working in a different way. Sample questions include: What policies/aspects do you feel have worked during this time? And what level of flexibility is provided by your organisation when it comes to getting work done? 
  • Employee Surveys. Comprehensive employee surveys that deliver a thorough understanding of organisational culture, experience and engagement and links to business performance.
  • Daily Mood and Sleep. Daily monitoring of an employee’s mood and sleep, with an emphasis on Health and Wellbeing. You will be able to assess how your workforce is generally feeling, which can inform your general strategy moving forward. 

Create Strong Teams  

Virtual HR Platform

The people you work alongside can often affect your happiness or performance. By using our Team Fit tool you can check if each individual is in the right team. This feature collates and maps an individual’s assessment results via a user-friendly graph against the attributes of others in any defined team or group. The data is divided into two disciplines, social cohesion and cognitive fit. If an employee isn’t the right fit for a team, you can put their data into another group to predict if they would get on better in that team. 

Having a platform that allows you to recruit and check in with your employees is essential during this time. Book a demo today to explore the tools that will allow your company to thrive. 

Cognisess wins global award for AI in HR

We have been recognised as a global leader for Artificial Intelligence (AI) in HR by the CogX 2020 Awards. It celebrates the best emerging technologies in different sectors and industries, the CogX Awards handpicks winners from entrants from around the world. 

“We’ve experienced significant global expansion over the past year, both in terms of the number and scale of our clients, as well as the capabilities of our products. So it feels great to be recognised by the world-leading CogX awards, that especially focus on accelerating the ethical and safe adoption of AI.

AI is a rapidly evolving science with enormous potential, and our values are closely aligned with CogX when it comes to the responsible use of AI. Our goal is to democratise human capital and remove any bias from people management – helping businesses to identify, nurture and retain the best talent regardless of ethnicity, gender or social group”

Chris Butt, CEO of Cognisess

The CogX award is symbolic of the major successes and developments we have experienced over the past year:

  • A growing relationship with InterContinental Hotels – with 5,656 hotels in nearly 100 countries – where employees will use the Cognisess platform for performance and talent management.
  • The global roll out of the Cognisess recruitment platform by AB InBev, the world’s largest brewer, supporting tens of thousands of candidates to apply for roles at all levels.
  • Increased use of Yondur, a free careers and talent assessment app for job seekers, students and career movers, into new markets including Australia, Singapore and The Netherlands.
  • The translation of Cognisess assessments into 11 languages.
  • Advances in video analytics that read facial micro-expressions, irrespective of culture, to help recruiters make better informed and more accurate recruitment decisions.

The CogX Awards are judged by a panel of tech and global innovation experts from the Office of AI, University of Cambridge, PwC, Sodexo and others. Cognisess is joined on the list of this year’s winners by The Gates Foundation, King’s College, The Alan Turing Institute and the BBC.

Advice and tools to conduct successful video interviews

notepad and coffee to prepare for a video interview

The coronavirus is affecting the way we hire. Many HR recruiters are now working remotely and are reaping the benefits of video interviews. In fact, 67% of companies are now using video interviews to hire workers according to the recruitment company, Walters People. 

In this blog, we will explore how to successfully conduct a video interview and the differences between face to face and video interviews.  

How to set up a video interview

This interview may be a candidate’s first verbal interaction with your company. Here’s how to make a great first impression. 

Pick a suitable environment 

Select a room which will be quiet and free of disruptions. Once you find a place, look behind you, this is what the candidate will see during the interview, remove anything you wouldn’t want the candidate to see. 

Additionally, choose a place in the house where you have a strong internet connection. Lag, video freezes or the call dropping will disrupt the interview. 

Test your webcam and microphone

If your webcam isn’t built-in, place it on top of your screen so you’re eye level with the applicant. Most video call providers allow you to test your webcam before a call. In this mode, ensure that you can see your whole face and check if there is light obscuring it.

It’s also important to test the audio. If you wear headphones check if they have a microphone, otherwise the applicant won’t be able to hear you.

Why video interviews are different

Technical difficulties 

This study found that interviewees who have technical difficulties are often perceived poorly by the assessor. This means the best candidates may not get hired due to a bad internet signal. Instead, ask the candidates to record their answers to give everyone a fair chance and eliminate the possibility of a great answer being ruined by the call dropping.

 Lack of non-verbal communication 

Many interviewers may say they have a good gut instinct. Gut feeling is a great resource, but it is the imperfect and human equivalent of processing lots of data (such as the applicant’s body language and communication) and coming to a conclusion. However, a lot of these decision-making factors disappear in a video interview. 

Researchers at the George Washington University “analyzed 12 studies on technology and job interviews published between 2000 and 2007 and believe that the absence of body language, eye contact and rapport building in video interviews can hurt a person’s chance of landing the job.” For example, you may not be able to read someone’s body language if the screen only shows part of their face. 

This may seem problematic, but by using technology to enhance your decision making and assist you with these potential ‘blind spots’ will allow you to hire the most suitable candidates. 

The solution: Cognisess’ Video Analysis

By using our DeepLearnTM Video Analysis tool our technology will be able to detect a candidate’s true emotion, instead of what they may like to present to an interview panel.

Each candidate records themselves answering several key questions that have been set by the company. Our Computer Vision technology is then able to analyse from 27+ points on the face, searching for emotions such as positivity alongside other attributes relevant to the job frame by frame.

As Cognisess Pro isn’t human, so it has the capacity to be completely objective (read our blog on unconscious bias in humans here). As there isn’t any human involvement in the analysis process, it supports a less bias hiring decision. Our tool isn’t programmed to see race, age or gender – it is purely assessing what an applicant is non-verbally communicating. This becomes a vital tool when companies are pursuing policies of inclusion, diversity and fairness.

A sample of the emotions the tool can identify 

  • Confidence and control. When customers are interacting with your business, they want to talk to someone who is in control of a situation and confident in their abilities. You can now measure this before you hire an applicant.  
  • Positivity. An upbeat employee not only improves morale in the workplace but their positive nature will help them successfully communicate with clients. For example, if a client sees a sales executive who is sincerely positive about a product, they are more likely to buy it. 
  • Expressiveness.  Some people make everyone they talk to feel like they are being truly listened to. A high level of expression (within reason) is seen in western cultures as a sign of high levels of engagement in the subject of the conversation.
  • Resilience and grit. This allows a person to maintain the discipline and optimism to persevere, despite rejection and a lack of noticeable process over a period of time. 

As a result, HR professionals can draw conclusions from their expertise and the data presented to them. They can listen to the content of the answer (verbal communication) as well as understanding how candidates are feeling (non-verbal communication). 

Technology can help us navigate through the rapidly changing world of work. Using our video analysis tool will allow you to hire confidently and remotely. Knowing that you’ve given every candidate a fair chance, whilst finding the best fit for your company. Book a free demo today to explore how you can enhance your video interview process. 

How to successfully interview thousands of applicants with Video Analysis

In the age of AI and automation, soft skills are essential. Although machines are better at processing and understanding large amounts of data, they can’t replace that human connection. Most roles have people-focused elements, whether it’s maintaining relationships with clients as an Account Manager or assisting customers as a Sales Assistant, every step is important. First impressions count. When meeting new people 55% of the impact comes from the way a person acts. This is why it is important to hire a candidate who can make a good impression when representing your company. 

33% of bosses know within the first 90 seconds of an interview whether they will hire a candidate. However, a recruiter isn’t able to see how an applicant communicates and presents themselves in a written application. This can prevent them from hiring the best talent. 

Is there a way to meet every candidate who has applied for a job? 

This may seem impossible if there are over 1,000 candidates in your Applicant Tracking System (ATS), but here at Cognisess, we have made it possible for you to interview every candidate. Our DeepLearnTM Video Analysis is able to measure: 

  • Confidence and control. When customers are interacting with your business, they want to talk to someone who is in control of a situation and confident in their abilities. You can now measure this before you hire an applicant.  
  • Positivity. An upbeat employee not only improves morale in the workplace but their positive nature will help them successfully communicate with clients. For example, if a client sees a sales executive who is sincerely positive about a product, they are more likely to buy it. 
  • Expressiveness.  Some people make everyone they talk to feel like they are being truly listened to. A high level of expression (within reason) is seen in western cultures as a sign of high levels of engagement in the subject of the conversation.
  • Resilience and grit. This allows a person to maintain the discipline and optimism to persevere, despite rejection and a lack of noticeable process over a period of time. 

How it works 

The machine vision used by DeepLearn™ uses highly advanced algorithms that read from 27+ points on the face. It tracks the differences of the positions over time to establish a picture of the emotion that is being expressed by a person. With its automated ‘Ask Me’ and ‘Meet Me’ video assessment tool, Cognisess Pro will recognise the values and attributes you’re looking for – accurately, objectively, every time. Book a demo to find out more about this feature. 

As Cognisess Pro isn’t human, it has the capacity to be completely objective (read our blog on unconscious bias in humans here). As there isn’t any human involvement in the analysis process, it supports a less bias hiring decision. Our tool isn’t programmed to see race, age or gender – it is purely assessing what an applicant is non-verbally communicating. This becomes a vital tool when companies are pursuing policies of inclusion, diversity and fairness.

The benefits of video analysis

  • Save time. Find the right applicant for you regardless of the volume of candidates. Our video analysis tool has analysed over 1.4 billion facial expressions with a 97% accuracy rate. This process can be done in a fraction of the time it would take a human to view and make a decision on each video.
  • Meet the human behind the application. The tool brings an application to life. Not only can you view a thorough assessment of a candidate’s personality and cognitive attributes but you can meet them too. 
  • Enhance decision making. Know that you have hired the right talent with the data to back up your decisions. This creates a more objective hiring process. 

Creating a fair recruitment process with our clients

This tool can be used across all industries. Companies also have the option to use the video interview tool without the DeepLearnTM analysis. In the past, clients such as hotel giant IHG, the world’s leading brewer AB InBev and special economic zone Alabuga have used it to enhance their recruitment process.  

Recently, we have studied the performance of the video analysis tool with one of our customers. Focusing on the candidates who had successfully passed their video interview, we uncovered a statistically significant relationship between an internal assessor’s high rating of a candidate and a good positivity and expressiveness score. This further shows the accuracy of this technology and how it can be applied to create a fair and transparent recruitment process, where any areas of unconscious bias can be corrected as a helpful mechanism to support HR professionals avoid bias. 

How our clients use DeepLearnTM Video Analysis

Each candidate records themselves answering a number of key questions that have been set by the company. Computer Vision analyses each video interview frame by frame, searching for positivity, expressiveness alongside other attributes relevant to the job. ​The tool is a hundred times faster and accurate than any human assessment. As a result, a business is able to identify top talent from their entire applicant pool. 

HR professionals are able to draw conclusions from their own expertise when finally ‘meeting’ each candidate. They can also review a comprehensive analysis on them alongside the other Cognisess assessments that analyse Job Fit, Culture Fit and Team Fit. 

People are an essential part of a company. It is important to hire applicants who will represent a business in a positive manner. Using a video interview tool will help you meet each applicant in the early stages of the recruitment process. You may also use the DeepLearnTM  Video Analysis tool to detect a candidate’s true emotion at that moment, not what they may like to present to an interview panel. If you would like to find out more about our video analysis tool and how it can transform your recruitment process, book a FREE demo today with our expert team.