Virtual meeting platforms vs video interview tools: which is the best solution for you?

a virtual meeting platform

We live in a world where more and more companies are shifting their hiring processes online. 

To protect candidates and recruiters during this time, many companies are choosing to conduct their interviews virtually. But with so many different platforms, which one is the best for you? Some companies choose a virtual meeting platform such as Zoom, whilst others opt for a video interview tool. In this blog, we will discuss which one is the best solution for your organisation.  

Connection problems or pre-recorded answers

When you’re interviewing through a virtual meeting platform, Wi-Fi connection problems may affect the interview. This is frustrating for candidates, and it may affect the quality of their answers. They may be the best candidate for the job, but due to these issues the interviewer can’t properly assess them. Additionally, if the assessor is having connection problems, it can affect the candidate’s interview experience and their perception of the company. 

The Cognisess’ virtual video interview tool allows candidates to pre-record their answers. This will enable them to fully communicate their experience and expertise without lagging or breaking up. The assessor can also review their answers multiple times. On some virtual meeting platforms you can record your meeting. However, the quality may be affected if you did have connection problems in the session. Additionally, because it records the full discussion (not individual answers like on Cognisess Pro) you may spend a lot of time trying to find a particular section of the video. This time could be more valuably spent elsewhere. 

Extra tools to enhance your recruitment process

Our virtual interviewing tool not only helps you interview candidates efficiently, but also has an optional feature to enhance your decision making. 

Our DeepLearnTM  Video Analysis tool detects a candidate’s true emotion, instead of what they may like to present to an interview panel. This tool is particularly beneficial for sales positions where first impressions and body language is essential. Our Computer Vision technology can analyse from 27+ points on the face, searching for emotions such as positivity alongside other attributes relevant to the job frame by frame.  As a result, a business can identify top talent from their entire applicant pool. This feature is not present on virtual meeting platforms.

How can you reduce bias virtually? 

Every one of us carries a degree of unconscious bias. It’s the way our brains make quick judgements about people and situations without us even registering it. This is informed by our personal experiences, stereotypes and cultural context. Ultimately these inherent biases can impact decision-making in the hiring process. This can affect not only face to face interviews, but virtual interviews too. 

Being unconsciously biased is an inherent part of being human – even if we try to avoid it or correct ourselves. Once we realise we can be prone to unconscious bias despite our best efforts, we should be turning to AI as a helpful tool to help keep us compliant and open up the recruitment process. Applying our video analysis tool will generate objective data that can support better decision making. 

Learn more about biases here. 

An all in one platform 

If you choose a video interview tool that also has an inbuilt ATS and assessments like Cognisess Pro, you can conduct the whole recruitment process in one place. No need to remember numerous passwords or open multiple tabs on your computer. This is convenient as you can track the entire candidate journey and review their progress at each stage of the process to make an informed decision.


Virtual meeting platforms and video interview tools will both allow you to interview your candidates. However, video interview tools have added features that can enhance the hiring process by reducing bias, avoid connection problems and allow you to organise your whole recruitment process in one place. All these features can be found on Cognisess Pro. If you would like to explore these features for your virtual hiring process, book a demo with us.

How to create a fairer recruitment process for BAME applicants

black woman job interview

The recent Black Lives Matter movement has created an awareness of the prominent racial inequality globally. In fact, last year the Guardian reported that black Britons and those of South Asian origin faced shocking discrimination at levels unchanged since the 1960s.

Perhaps your company wants to support this movement by creating a fairer recruitment process. Currently, BAME (Black, Asian and Minority Ethnic) applicants face an uphill battle in the hiring process. Applicants from minority ethnic backgrounds have to send 80% more applications than a white British person before they get a positive response from a company; according to a study by the Centre for Social Investigation at Nuffield College, University of Oxford. Even if they progress onto an assessment centre or interview stage, black and ethnic minority candidates are 14% more likely to be rejected than white candidates. 

But why is this the case? 

Humans unconsciously process 11 million pieces of information per second. In order to manage this mass of data, our brains have had to adapt by creating ‘shortcuts’ to help us make decisions. Without this, we would be paralysed into making no decisions or just random ones. This is called cognitive bias.  Every one of us carries a degree of unconscious bias and is informed by our previous personal experiences, stereotypes and cultural context. 

Although we may not intentionally be applying bias, our brain automatically applies these ‘shortcuts’ to make decisions quickly. For example, Harvard Business School discovered employers aren’t prejudiced against women because of their gender, but because they have the perception that men perform better in certain tasks. Ultimately, these inherent biases can also impact decision-making for BAME candidates in the hiring process. 

How can you rectify this?

Unconscious bias is an inherent part of being human. Once we realise we can be prone to unconscious bias, despite our best efforts, we should be turning to AI as a helpful tool to help keep us compliant and open up the recruitment process.

Our Chief Scientific Officer, Dr Boris Altemeyer, revealed to Information Age that “AI doesn’t have to understand its own unconscious bias, because it has none.” Because AI is objective it can assist you in identifying the strongest candidates. 

Learn more about unconscious bias here. 

Solution: Blind Recruitment 

Creating a fairer recruitment process is simpler than you think with an AI-driven recruitment platform such as Cognisess Pro. Our AI can assess and objectively identify the best candidate by purely focusing on skills and abilities. By combining this with blind recruitment you will create an overall fairer process. Information such as age, gender and race is hidden from assessors and is never taken into account for Cognisess assessments. These details may unconsciously influence a hiring decision. This is called ‘blind recruitment’ and focuses purely on the attributes that matter when hiring a candidate, for instance, emotional intelligence, task switching and resilience. This process provides decision-makers with an in-depth understanding of a candidate’s suitability for the role – regardless of background.

Taking the time to craft a fairer application process may also increase the number of diverse applicants who apply. Additionally, a diverse team has a variety of benefits. For example, it can equate to a more profitable company, a McKinsey report uncovered that “Companies in the top quartile for racial and ethnic diversity are 35 per cent more likely to have financial returns above their respective national industry medians.

Cognisess Pro was recently awarded best AI product in HR by CogX. The platform is data-driven with 50 assessments to choose from measuring over 120 attributes. This range of data has been proven to assist companies like AB InBev and IHG  make better informed and fewer bias decisions about recruitment and assessments.  For example, hotel giant IHG has recently eliminated potential bias by 93.75% using Cognisess Pro, enabling a fairer and more accurate approach to talent management compared to their more traditional recruitment processes.

Although we can’t help our unconscious bias, we can use AI as a tool to help reduce these biases to strive for a fairer recruitment process. Schedule a free demo to find out more.